CREATOR ECONOMY CONSULTANT · STRATEGIST · SPEAKER · WRITER
Fluent in
every side of
influence.
One of the most well-rounded voices in the creator economy.
With over a decade spanning talent management, brand partnerships, agency leadership and media, I’ve seen every side of the creator industry.
I’ve built my career working with upcoming talent, global entrepreneurs and leading award-winning influencer campaigns. Now working independently, I partner with brands, agencies and creators who want more than surface-level strategy, bringing sharp insight, real accountability and a focus on results.
I’ve seen every side of the industry and speak the language, fluently.
Photo credit: Claudia Tivendale
— 2x AiMCO Award Judge
— AiMCO Most Influential Campaign 2024
— Featured Speaker, Social Summit 2026
THE INFLUENCE FLUENCY MODEL
The right talent.
The right product.
The right message.
The right channel.
The right audience.
The right time.
Influence Fluency is the ability to get all six right, at the same time.
Sounds simple. Hard to execute.
This is where I come in.
Strategy · Operations · Advisory
CREATORS
Talent Advisory
The right brands aren’t paying attention yet but I am.
I work with talent who are building something real, helping them understand their own positioning, find their commercial voice and develop a strategy for what comes next.
AGENCIES
Team Development & Capability Building
Your team speak social, I help them become fluent in talent. Identifying the right creators, shaping the right message, building the strategy that connects and briefing in a way that gets the best results for your clients.
BRANDS
Program Creation & Optimisation
Influence has its own language. I build creator programs from the ground up with the Influence Fluency model. Structured, compliant and written in a way that talent actually want to work with.
A weekly feast of thoughts and things.
Honest writing about work, life & the stuff in between.
WORK WITH ME